The Canadian indie label Fortnight Lingerie is looking toward fall with one eye on the past — its own.
Rather than deliver a range of new styles, Fortnight is using its upcoming AW 2014 collection to “re-imagine” many of its most familiar pieces, like its popular longline bras and body-con slips.
One of the effects of the fast-fashion boom over the past two decades is that underwear has become almost disposable, like razors.
It’s an odd paradox: swamped with cheap and cheaply made imports, women are buying more underwear than ever before, but spending less on it and hanging on to almost none of it.
For its fourth full collection, Canada’s Fortnight Lingerie looked to both heaven and earth for direction.
Designer Christine Remenyi found inspiration in astronomy, Kubrick’s 2001: A Space Odyssey and modern graphic design.
The result is Asteria, a 2013 collection of expertly crafted pieces that takes its name from asterism, an obscure term referring to distant star clusters.
The summery video below is just a teaser, but it should generate some enthusiasm for the 2013 collection from Toronto label Fortnight Lingerie.
The new collection, which will debut during market week in New York next month, is called “Asteria” — a reference to asterism, the name given to patterns visible in distant star clusters that aren’t constellations.
The lingerie industry in Canada has seen its ups and downs over the past few decades but it’s enjoying a resurgence these days, especially when it comes to independent luxury labels.
Want proof? Toronto-based Fortnight Lingerie is actually bragging about being Canadian in a new marketing campaign meant to emphasize their local heritage.