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Natalia Covers All the Bases for Etam
Posted by amy | July 6, 2011

For a brand that’s pushing 100, Etam is looking mighty spry these days.

The French apparel company this week unveiled its fall lingerie lookbook, once again featuring Russian supermodel Natalia Vodianova. By our count, this marks the fifth collection for Etam fronted by Natalia, …

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The Cherry Blossom Girl Video
Posted by LT Staff | May 17, 2011

Our recent post on blogger/designer Cherry Blossom Girl’s lingerie collection for Etam attracted lots of attention (and a few questions). Now here’s the charming video that accompanied that lovely photoshoot.

And the answers to your questions: Yes, she was paid for it. No, you can’t …

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Damn you, Cherry Blossom GIrl!

The young Parisian style blogger has pulled off the coup of the year with the release last week of her own signature collection for French lingerie powerhouse Etam.

And if that weren’t enough to make you hate her, we …

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Etam’s Colorful Spring Parade (video)
Posted by richard | January 25, 2011

It used to be the only thing a poor spring lamb had to worry about was getting trussed up on a rack and served with mint jelly. But nowadays, in France at least, you could also end up as a fashion accessory … temporarily.

A …

French fashion brand Etam is the latest to use the internet to launch new product offerings, following in the stilettoed footsteps of Aubade‘s online runway show last fall.

Etam will try the same approach with a live lingerie show to debut its Spring 2011 …

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