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Another Mystery from Cherry Blossom Girl
Posted by richard | February 15, 2012

Everyone loves a mystery. And the biggest mystery in fashion lingerie these days is: why is Etam being so coy about rolling out its new designer collaboration with Cherry Blossom Girl?

Bits and pieces from the collection have been appearing sporadically on the French lingerie giant’s webshop for nearly two weeks, but the big promotional push that it deserves has been left up to …

Posted in Etam

The Lisbon sisters were born to be memorialized.

Nearly 20 years after their appearance in the Jeffrey Eugenides novel The Virgin Suicides, and a dozen years after the cult film of the same name, the five youthful heroines continue to have an almost hypnotic effect on young girls everywhere.

Parents (like me) of teen girls were deeply troubled by that movie, not because it …

Posted in Etam
Etam’s Dazzling Disco Inferno
Posted by LT Staff | January 24, 2012

Last year it was spring lambs on the fashion runway. This time, it was pythons and poodles and models in matching afros.

But those weren’t the most exotic creatures in last night’s spring runway show from French lingerie brand Etam, held at the Beaux-Arts de Paris and streamed live on the internet.

That honor would go to Grace Jones — at 63, still …

Posted in Etam


Being a lingerie model can be dangerous. Especially if you work for French label Etam, which keeps finding new ways to generate buzz by putting its models in harm’s way.

The label is in a heap of trouble after it sent three models wearing trenchcoats into Paris’s famed Musee d’Orsay (above) to perform an unauthorized striptease in front of amused art lovers, before getting …

Etam Shines Spotlight on Sophie Hallette
Posted by amy | July 28, 2011

You may not be familiar with Sophie Hallette, but if you have a taste for couture lingerie then you probably have this label in your undies drawer without even knowing it.

Sophie Hallette is one of France’s largest and most esteemed lace-makers and supplier to many of the world’s great fashion houses and lingerie labels. In the past year alone, the 120-year-old dentellière has …

Posted in Etam
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