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Damaris: Still Fresh After All These Years
Posted by richard | September 11, 2012

Some designer lingerie labels — the ones with diehard fans and trademark styles — face an interesting creative conflict with each new collection.

The industry is driven by the demand for new looks each season, but for some established labels there’s a corresponding pressure to not stray too far from their popular signature styles. Why risk turning off your loyal customers when your catalogue pieces …



The new film project from UK lingerie label Damaris answers a question that has troubled many women: with all the super-sheer and barely-there erotic lingerie on the market these days, where’s a girl gonna hide her gun?

If you think that’s a frivolous query, then you’re obviously not a super-sexy secret agent femme fatale, like the central figure in Packing Heat, the somewhat …

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Take The Plunge: A Striking New Look From Damaris
Posted by richard | September 23, 2011

10 years into a career studded with highlights, Damaris Evans continues to push herself and her premium lingerie label Damaris in new directions.

Damaris has endured over the past decade not just by producing collection after collection of super-sexy pieces, but by building a repertoire of signature elements that set her brand apart: the notorious peephole backsides, the sheer sling bras, big unwrap-me bows and …

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Risqué Sibling Rivalry from Damaris
Posted by melanie | April 14, 2011

The anticipation is finally over! No, not the onset of spring (although my lackluster complexion is rejoicing at the sight of sun), but the arrival of the S/S 2011 collection from UK luxury label Damaris.

It’s been two months since we reported on the flirty spring offerings from Damaris’ sister line, Mimi Holliday, but in true big sis form, Damaris has again managed …

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Erotic Christmas Card From Damaris
Posted by richard | December 7, 2010

Damaris Evans sure knows how to spice up the holidays.

The British design genius behind the Damaris and Mimi Holliday lingerie labels has just released a sizzling video Christmas card featuring some of her favorite pieces.

The one-minute film is a collaboration with award-winning filmmaker Justin Anderson, who previously worked with Damaris to create the extremely popular short film Chore earlier this year.

The jaunty …

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