In case you hadn’t heard, ombré is outré, over and done with, put a fork in it.
Last year’s favorite celebrity hair trend — the dip-dyed, two-tone look — ombré was a hit with Miley and Demi, Khloe and Mila, Avril and Selena, Jessica and Nicki and every other star with locks past their earlobes. Rihanna gave it a shot, so did SJP and even Mary-Kate O, who creates fads but hates to follow them, couldn’t resist. (That’s singer Bonnie McKee above, with a good example.)
Then, poof, it was gone. By December, HuffPo was calling it the worst fashion trend of the year and pronouncing it passé.
Which really only means that A-listers won’t be buying Cosabella‘s new ombré-inspired undies, even if everyone else will.
The Italian-American brand just launched what it’s calling the first-ever ombré underwear line, a mini-range dubbed Trenta Ombre.
And just like the hair color trend that inspired it, Cosabella’s stretch-lace styles have a two-tone gradient that is unique to each set.
The fabrication is a “true Italian artisanal process,” the company said, with the color being sprayed directly onto the lace before it is stitched. The effect is to create a dark-to-light color transition on both bras and panties.
Cosabella is offering the Trenta Ombre set in three bra styles (push-up, padded bandeau, and lace soft cup) and three briefs (thong, hotpants and brazilian minikini).
There are four colorways in each style: a shocking pink, marine blue, terracotta and rossetto. For maximum effect, see if you can find a set that matches your hair!
Prices range from $37-51 for the panties and $84-115 for the bra styles.
As for the celeb crowd, they’re already conspiring to come up with the next red carpet must-have look. One look at Cosabella‘s latest, though, and they may wish they weren’t so fickle.
Cosabella has another winner in this colorful limited edition piece that helps commemorate the 50th anniversary of the Sports Illustrated Swimsuit Edition.
It might look like a swimsuit (or a super sexy rashguard?) but it’s actually a long-sleeve mesh bodysuit/teddy from Cosabella‘s new Soire range. Suitable for bedroom, beach or your next paintball game.
Dutch model Nina Agdal, one of the trio of beauties who appeared on the cover of the SI anniversary issue, does the honors again for Cosabella‘s special promotion.
The Italian-made Soire teddy retails for $250 and the company is taking pre-orders now for delivery in 4-6 weeks.
Full disclosure: this is a very sheer piece and we had to put our Photoshop skills to work to conceal some of Nina’s assets in these photos to keep it SFW. Your breasts will show through, especially if you get it wet.
The Soire teddy also features a minimal-coverage thong back, so you’ll need some help to lather on the sunscreen. We think volunteers won’t be hard to find.
A design collaboration is a bit like a marriage: with the right blend of personalities, it can produce something wonderful and enduring that neither partner could create alone. Of course, it can also be like a one-night stand: an impulsive, NSA chance to unshackle oneself from daily drudgery and experiment, explore or just have fun with someone new.
This year has been filled with inspired collabos in the lingerie industry that fit both descriptions. Gwyneth needed cute summer jammies, so she made some with Araks. The Lake and Stars found their pretty with Kate Spade, then hooked up with H&M, then hit the beach with Wren. Agent Provocateur adopted those poor Cruz girls, and Lascivious discovered its inner tough chick thanks to a fortuitous one-off with leather artist Tamzin Lillywhite.
The newest, and one of the sweetest, in this growing trend sees the colorful Cosabella team up with it-girl fashion designer Erin Fetherston for a bridal lingerie collection that marries romantic whimsy with practical luxury.
The collaboration was a natural fit for Erin, who married her rockstar beau Gabe (Cobra Starship) Saporta this summer and posted her storybook wedding album online. It’s also a great complement for Cosabella, which was looking to expand its bridal offerings and earlier this year celebrated its Miami roots with a gorgeous retro collaboration with the TV show Magic City.
“When it comes to bridal, Cosabella has always had a place in the market but we’ve never truly explored our range,” said Cosabella VP Guido Campello in a press release. “This collaboration with Erin will allow us to expand our reach by creating the luxurious fairytale pieces brides are demanding; lingerie that caters to both her wedding day and night.”
You can see both contributors’ DNA in the Erin Fetherston x Cosabella range: the soft palette, princess bows and satin tie-sides are all Erin, while the close-fitting, lace-and-mesh basics offer the kind of daywear luxury that Cosabella is renowned for.
This collection will also bring massive attention to Erin’s “muse”, India Salvor Menuez (above), the redhead model in the opulent campaign lookbook shot by Shae DeTar. With her titian hair, porcelain skin and distant, contemplative gaze, India evokes the mythic heroines in any number of pre-Raphaelite paintings: a modern Ophelia, perhaps?
India is just 20 but the Brooklyn indie artist and actress has career paths pointing in many directions, including a bright future as a lingerie model if she wants it. She’s already modeled for VPL this fall and, famously, was part of the mother-daughter team at the center of the Lake and Stars controversy two years ago.
The ultra-feminine Erin Fetherston x Cosabella collection will reach high-end retailers in February with prices ranging from $20 to $240. Other collections are planned for this partnership, including sleep and loungewear pieces.
Below are more images from the collection’s lookbook and marketing campaign which was shot at a popular spot for weddings, the Locanda Villa in Easton, PA. You probably won’t see a prettier photoshoot all year.
As for Erin, if her marriage to Gabe proves as felicitous as her partnership with Cosabella, she’ll be one blessed girl indeed.
How nice of Cosabella to add a zesty splash of color to these drizzly days with the release of this new photo campaign to promote their spring lingerie line.
The campaign, shot in L.A. by Alberto Tolot and featuring new Cosabella face Alicia Hall, showcases the brand’s bright neon and candy-colored hues from their spring lines.
The ‘Splash of Color‘ campaign also gives the Italian brand a chance to highlight its revamped Soire collection, a 22-year-old staple that has been reborn with a new lightweight microfiber mesh — which Cosabella says is the thinnest available on the market. An improved elastic also ensures no pinching from this snug-fitting favorite.
The new Soire collection also includes a one-size mesh thong called the Italian and demicup and molded bras designed in the airy new mesh.
The images below from the Splash of Color campaign mostly feature the Soire collection as well as some pieces from Cosabella’s popular Never Say Never line. There’s also a behind-the-scenes video about the shooting of this campaign, which you can see on the Cosabella blog. Enjoy!
It’s going to be a big month for Cosabella.
The lingerie label is getting plenty of attention these days with its well-packaged and –marketed collection of Sex and the City lacey thongs, which are sure to be a sellout.
Now, Cosabella gets a further boost (so to speak) when Twilight beauty Christian Serratos (above) shows off its new Marni strapless plunge bra in the June edition of Maxim.
Cosabella is calling this “the latest miracle bra” (haven’t we all heard that before?), and they might not be too far off.
There are a million push-up bras out there, but the Cosabella Marni is distinguished by its lack of straps and its plunge front — creating an incredible profile when worn under a bridal gown or summer evening dress, for instance. And, the company claims, no slipping or pinching.
Too good to be true? If you look at the photo at right, you’ll see how they accomplish this.
The Marni strapless is more like a compression garment than lingerie. It’s made of a highly elasticized microfiber — it will feel like a thin wetsuit, and you may feel like you’ve been stuffed into a sausage skin, but it’s a small price to pay for all that cleavage.
The Marni has a lightly padded underwire that pushes the breasts upward and inward, and it even comes with detachable, adjustable straps if you need them.
All for $118. We expect to see – or not see, actually – a lot of these this summer.