Calvin Klein has added some color to its popular ‘X’ line of men’s underwear, but they’re sticking with the poster boys who got them some attention in the first place.
Expect to see a lot of Zoe Saldana this fall.
Calvin Klein is planning one of its biggest product launches ever for the fall women’s collection of Envy lingerie, with Avatar actress Zoe Saldana as its face and figure.
Zoe’s Envy campaign will roll out in September in a multi-million-dollar ad blitz timed to coincide with the publication of fall fashion magazines.
Actress Zoe Saldana, best known as Neytiri in James Cameron’s Avatar, is trading in the blue bodypaint for some swish new undies.
Saldana today became the latest celeb to model Calvin Klein Underwear for the iconic label’s fall/winter 2010-11 collection.
For the first time, the Calvin Klein men’s underwear campaign will feature four men to promote the new Calvin Klein ‘X’ line, launching Spring 2010.
The four hunky men come from various backgrounds including two American actors, Kellan Lutz of Twilight fame and Mehcad Brooks of the hit show True Blood, and two international sports stars, Spanish tennis player Fernando Verdasco and Japanese soccer …