The worldwide lingerie market has been mostly flat (pardon the pun) for several years, but among all the brand makeovers and corporate shuffling in the past year, one remarkable tidbit of news leapt out: Agent Provocateur, the UK-based erotic fashion brand, saw its sales increase by 25% in the fiscal year ending in 2013, and the company’s profits doubled.
Is Agent Provocateur dressing itself up for sale?
You’re probably familiar with that real estate term, which refers to the practice of painting, decorating and generally sprucing up your property to make it more appealing to prospective buyers.
Whether intentional or not, Agent Provocateur‘s extravagant new fall collection has the same effect, and comes only a few days after British media reported the lingerie …
Exactly a year after shaking up the lingerie industry with her directorial film debut for Agent Provocateur, Spanish bombshell Penélope Cruz has returned with another racy fantasy to promote AP’s young diffusion label L’Agent.
So you’ve reached that point in your personal style evolution where you’re bored by the sameness of lingerie from mall brands, but you don’t feel worldly enough to jump into the whole 50 Shades thing being pedaled by the high-end labels.
Feminists are going to have a field day with the new promotional campaign for Agent Provocateur‘s spring 2014 collection, which revives the classic 1950s fantasy of the foxy housewife who cleans house in her underwear.
You know the one — whether cooking, vacuuming or on her knees scrubbing the floor, she’s always in the kitchen, and always ready for sex.