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#AerieMAN model Devon poses with #AerieREAL spokesperson and model Iskra Lawrence.

Is the world ready for a body-positive, self-affirming underwear marketing campaign … about men?

I say why not, and not a moment too soon, either.

While major fashion brands around the world are …

Aerie Backs Eatings Disorders Campaign
Posted by Lingerie Talk | February 19, 2016

Aerie is putting its money where its mouth is — pardon the terrible pun — in its ongoing effort to promote both healthier lifestyles and realistic beauty standards among its young, female customer base.

The brand behind the groundbreaking #AerieREAL campaign this week pledged to …

Aerie’s New Sparkplug is the Real Deal
Posted by richard | February 10, 2016

If you want a snapshot of why the conversation around body size is such an important part of today’s fashion scene, take a minute to watch the video below featuring Iskra Lawrence, the new face of Aerie lingerie and, possibly, the brand’s first superstar …

Posted in Aerie, Insight
Emma Roberts Gets Real for Aerie
Posted by Lingerie Talk | August 25, 2015

There’s an important message in the new photo campaign featuring Emma Roberts for teen lingerie label Aerie, which should send the Internet into a tizzy this week.

The Scream Queens actress agreed to do the unretouched photo shoot partly to promote Aerie‘s fall …


Dana Seguin spent much of the past two weeks obsessively scrolling through her Facebook and Instagram accounts at the office.

It’s the sort of thing that might get someone fired, but for Seguin, the senior director of marketing for American Eagle‘s lingerie brand Aerie

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