Is the world ready for a body-positive, self-affirming underwear marketing campaign … about men?
I say why not, and not a moment too soon, either.
Aerie is putting its money where its mouth is — pardon the terrible pun — in its ongoing effort to promote both healthier lifestyles and realistic beauty standards among its young, female customer base.
If you want a snapshot of why the conversation around body size is such an important part of today’s fashion scene, take a minute to watch the video below featuring Iskra Lawrence, the new face of Aerie lingerie and, possibly, the brand’s first superstar …
There’s an important message in the new photo campaign featuring Emma Roberts for teen lingerie label Aerie, which should send the Internet into a tizzy this week.
Dana Seguin spent much of the past two weeks obsessively scrolling through her Facebook and Instagram accounts at the office.
It’s the sort of thing that might get someone fired, but for Seguin, the senior director of marketing for American Eagle‘s lingerie brand Aerie…