If you fondle knickers for a living, it helps to have a sense of humour. Which may explain why April Fools Day always brings out a few pranksters from all those otherwise serious folks who work for lingerie and underwear companies.
Yet, because this IS the underwear industry, it’s not always easy to tell the fake news stories from the weird-but-true ones. Remember last year’s disastrously comic #AerieMAN campaign from Aerie, which purported to be a real product launch and used real guys with dad bods to promote it? People were furious when it all turned out to be an April Fools joke, and the announcement has been expunged from Aerie’s blog.
Think YOU can tell the difference been April Fools stunts and real news from the lingerie world? Well, for a little Monday morning diversion, we thought we’d offer Lingerie Talk readers a little test:
Which of the 12 headlines below are jokes (funny or not), and which are real and recent news items? And just to mess with your minds, here’s a hint — we wrote the headlines, but only FOUR of the 12 stories are fake! (They might not be as hilarious as Whopper-flavored toothpaste or hot tubs for birds, but give them credit for having fun!)
When you’re done perusing the list, scroll down to learn the real story behind each headline.
This is true … and not because times are tough in the bra and panties biz. Canadian retail chain La Vie en Rose is donating $5 from the sale of stuffed Easter bunnies towards its Roses of Hope Foundation, which has so far raised nearly $1-million for breast cancer research and patient support.
Yes, this is happening and you can probably guess where — in Japan, where lingerie enjoys a second life in all manner of inscrutable fetishes.
Young Japanese women, according to this report, are wearing both bras and corsets more for exterior decoration than support. Yeah, well Britney’s being doing that for a decade.
True! A Vancouver guy started a brand called Undies For Humanity for the sole purpose of selling these men’s boxers with the shrieking (and frankly disturbing) Trump print. Then he realized the only way anyone would get the message would be if he took his pants off.
Whatever, they’re on sale now and will probably get a few laughs in the locker room.
Sorry, dogs don’t need socks to go with those silly little booties that some people get them. Still, underwear brand PACT Organic pitched these organic dog socks in an April 1 newsletter. Anyone gullible enough to follow the links at least got a 25% discount on any orders.
Yes, the UK lounge label Meng is finding added value in the extravagant Asian-inspired prints that decorate its gorgeous robes and kimonos. Meng announced last week that a selection of its most-loved artistic prints will be sold as framed wall art online through John Lewis.
And this is nothing new for Meng — it already offers its prints in a home furnishings collection, as wallpaper, and in a stationery line.
This is obviously a prank. There’s no way you can get a pair of panties from La Perla for a lousy $300.
However, La Perla’s new macramé line is real, and you can scoop up a pair of these beauties for a mere $660 USD. You wish this was a joke.
Dutch brand Hunkemoller announced its new men’s sports bra with a press release asking, “Do you lack confidence strutting your stuff in the gym due to your bouncing moobs?”
Well since you asked, yes. But given the March 31 date on the press release, we’re not holding our breath.
Hunkemoller says the £35 bra will be available online and in UK stores in late summer, but only a fool will keep waiting for it.
Yeah, we kinda made this up on April Fools Day. Apparently the Mayor’s office wasn’t amused.
Real! It’s anyone’s guess if people will actually do this, but Triumph’s undies brand Sloggi just launched a #TryMyBra campaign that encourages customers to get their friends to try out Sloggi’s latest cotton bra iteration.
The accompanying photo and video shoot include this guy trying on his mate’s bra … you know, just because he’s the hipster feminist type and she values his input and they share everything. Try this at home tonight and let us know what he says.
Not only is this TRUE, but it may be the single best news story we have ever seen come out of the lingerie industry.
It comes from Evelyn & Bobbie, a new U.S. bra brand that won’t even hit the market until later this spring. But they’ve been busy building a fanbase with fascinating social media content.
In a blog entry this week, E&B looked at statistics that show American women, on average, own 11 bras but usually only wear three of them. Then E&B set out to measure the full “cost” of those wasted bra purchases that just sit in your drawer.
They added up the price of those ignored bras, plus your time and mileage for all that purposeless shopping. Then they calculated the real estate value (!!) of all that wasted space in women’s lingerie drawers, and the economic impact of lost workplace productivity caused by women fidgeting with uncomfortable bras.
Grand total = $131 billion, which is roughly what most women would gladly spend to find one damned bra that fits, feels good and does its freaking job.
Weird but true. And you gotta feel sorry for George Eliot. Not only did the 19th Century author of Middlemarch and Adam Bede have to take a man’s pseudonym to get her work published, but when she finally got a sex toy named in her honour 150 years later it turns out to be a vibrating cock ring!
The George ring is part of a new toy assortment in Coco De Mer’s upscale Pleasure Collection, which now includes vibrators and other fun stuff named for powerful women from history. George is priced at £100, or roughly 10 times the cost of a good used paperback copy of Silas Marner.
Boo! Hiss! Boo! This was an April Fools joke, and shame on cool UK indie brand Neon Moon for getting everyone worked up … until they saw the date on the newsletter announcement. The brand’s motto is ‘Neon Moon Got Ya’ — but, just to be clear, Neon Moon Ain’t Got ‘Za.