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If ever there was a fashion staple that needed rebranding, it’s the basic men’s white tank — the sleeveless, scoop-neck, all-purpose undershirt known as a ‘wife beater’ or, simply, a ‘beater.’

The beater has been ubiquitous for decades, worn by everyone from average Joes to …


If you’re one of the tens of thousands of people who subscribe to the social media channels of disruptive NYC underwear startup Thinx, you were probably puzzled by the cryptic e-mail that arrived in your inbox on Friday.

Titled ‘A Note to Our Community’

Meet Pixi: This Clever New Cycling Pant Has Your Back(side)
Posted by Lingerie Talk | March 17, 2017

If you’ve ever limped home after an intense spin class, with your undercarriage aching and determined to find a less-crippling way to stay in shape, Pixi has a solution that might just keep you coming back for more punishment.

The Boston-area startup thinks it’s found …


Two years ago, Mercy Brewer was modelling incontinence underwear on a fashion week runway. But today the former ‘80s supermodel is the star of the latest barrier-busting campaign from one of the world’s top indie lingerie brands.

Now 56, Mercy was chosen to front a …


Can three entrepreneurs with very different backgrounds and skill sets come up with a formula for success in the lingerie business?

That’s what the founders of Savannah Lingerie, a new UK brand, are hoping as they launch a debut collection that aims for the …

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