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If you love these gorgeous, colourful pinup shots — and what’s not to love? — you can help create more of the same … and it won’t cost you a dime.

British indie label Pip & Pantalaimon, responsible for the vintage-inspired lingerie looks and the photoshoot that promotes them, is asking for public help to win a contest that will give the brand a big boost.

The two-year-old P&P, which operates a shop on the Etsy crafters’ marketplace, is entered in Etsy’s #DifferenceMakesUs contest to support creative entrepreneurs. The entry that gets the most online votes wins $10,000 to help scale up their business plans.

For Pippa Smith, the founder of Pip & Pantalaimon, winning the Etsy prize “would mean huge things” — like expanded production capacity and more opportunities to work with Polish pinup model Rockagirl, the star of the brand’s retro-themed photo campaign.

“That means more UK-made lingerie, more Pip & Pantalaimon designs and in turn more UK-based lingerie jobs,” Pippa told Lingerie Talk.

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Until now, the Oxford-based label has been pretty much a one-woman operation.

“Every order is received, cut, pieced, trimmed and lovingly packed within the same four walls, before being put in my backpack and taken to the post office on my motorbike,” Pippa says.

It specializes in made-to-order bras, knickers, girdles and suspenders inspired by vintage style and sold at much lower prices than many bigger retro brands.

Its founder learned her craft in De Montfort University’s esteemed Contour Design program and worked for several years as a technical designer at Made By Niki, the pioneering UK brand that recently closed shop.

“The skills I learned both at uni and at Made By Niki mean I have a really good understanding of the fit and quality of luxury lingerie, which I’ve been able to pass on to my own brand, but at a much more affordable price,” Pippa told us. “Which means the customer gets a great quality piece of lingerie, made to the same standards as the luxury brands (and by the same person!), that doesn’t break the bank.”

Although the brand has grown steadily, winning the Etsy contest would allow it to purchase new production machinery and develop more of its quirky original styles.

If you support independent brands and want to help Pip & Pantalaimon’s bid for the Etsy small business prize, simply visit its entry submission here. Public voting closes at midnight, April 6. (Learn more about the Etsy contest here.)

Here’s a few more of the brand’s fabulous imagery showcasing its modern take on classic lingerie styles.

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