British online retailer Beautifully Undressed created its own fall lookbook not just to promote its collection of luxury lingerie brands, but to illustrate its commitment to diversity in fashion as well.
The models used for the ‘Obsession’ campaign and video — Katrina Louise, above, and Jess Louise — were cast from Instagram because they are “inspirational advocates for body positivity (who) complement the Beautifully Undressed aesthetic for making exquisite lingerie available to women around the globe,” the Windsor-based company said in a press release.
The campaign shows Beautifully Undressed taking “a more sophisticated and sensual direction for autumn/winter, open to exploration and encouraging women to feel seductive, empowered and above all happy in their skin — regardless of shape, colour or size,” it said.
Beautifully Undressed stocks a large assortment of mostly-British luxury designer labels such as Sonata, Asceno and Fleur of England, as well as its own house brand created in collaboration with La Maison Nouvelle. The Obsession campaign focuses on some of the shop’s latest arrivals, including Harlow & Fox, Freolic and latex-and-lace newcomer Elisa Poppy (that’s their stunning Cowl bodysuit in the main photo above).
The project was shot by Chris Jarvis at the opulent Club 14LSQ in Leicester Square, which bills itself as London’s most exclusive luxury strip club. A teaser video can be seen here, and more images from the series will be released later this fall. In the meantime, enjoy the rest of this sultry campaign below.