If you’re a diehard Rolling Stones fan, you’ve probably already booked a trip to London this summer to take in Exhibitionism, the eagerly anticipated installation at the Saatchi Gallery to mark the band’s 50-plus years.
And if you’re a true spare-no-expense devotee, you’re likely searching for the perfect outfit for the occasion.
Well, what better way to salute rock’s original rule-breaking bad boys than a set of pricey silk PJs featuring the Stones’ iconic logo?
Asceno, the chic UK label specializing in artistic sleepwear, loungewear and luxury resort dressing, has unveiled an exclusive pyjama design in collaboration with the Rolling Stones. The set launches today to coincide with the opening of the Exhibitionism show, which runs at the Saatchi Gallery until Sept. 4.
The collectible outfit sports a busy print featuring the original tongue-and-lips logo designed by John Pasche in 1970 and is available in three bright pop-art colorways. Each set is priced at £285 — roughly equivalent to a Stones concert ticket these days — and available only through the Asceno webshop or at the Exhibitionism gallery shop.
The Asceno X Rolling Stones collection also includes tongue-print eye masks (£45)
The capsule collection is something of a departure for Asceno, the label formerly called Beautiful Bottoms and now known for its luxury silk garments with unique geometric prints and vibrant hues.
It’s less of a stretch coming from the Stones, though, given that Mick and Keith practically invented the trend of wearing their PJs onstage, and just about everywhere else for that matter.
At the very least, Asceno‘s contribution to the band’s fashion legacy will offer a welcome variation to the sea of tongue-and-lips T-shirts seen at every Stones concert.
The Exhibitionism show at Saatchi uses cinematic and immersive technologies spread over 1,750 square meters to document the Stones’ 50+-year history and its profound impact on music and culture. The exhibition is expected to tour other galleries around the world after the London show wraps up in the fall.