They might be the only panties that promise to “aid with digestion” and need to be refrigerated after opening.
Ethical brand Pact Apparel, which is known for its use of fair trade-certified organic cotton, has launched a new line of “edible underwear” made from a plant-based formula that includes avocados, coconut fibre and dehydrated bananas.
Available in both men’s and women’s styles, the only downside to Pact‘s munchable line is that it won’t stand up to traditional laundering — though pieces will “stay fresh” for up to three weeks, the company says.
In fact, the Boulder-based startup proposes that customers eat their undies after first use, and even “try (them) on your favorite sandwich in place of cheese.”
Early adopters can score a 20% discount on the edibles and everything else on the Pact site today by entering the code “AprilFools” when ordering — and that part of the story is not a joke.
Pact produces underwear, leggings and knitwear casual for women, men and kids using non-GMO organic cotton from India. Now in its seventh year, it boasts over 800 retail distributors including Whole Foods stores.