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Land of Women’s Authentic Beauty
Posted by Lingerie Talk | March 22, 2016

A collaboration between online retailer The Dreslyn and New York lingerie brand Land of Women translates the label’s chic minimalist looks into an elegant, all-white collection of swim and resortwear pieces.

The collab includes three one-piece swimsuits that mirror LOW‘s bodysuits along with three airy silk-and-linen lounge pieces that can work as poolside cover-ups or casual attire for cool evenings at the tiki bar. It’s the second collab between the two like-minded brands, which last spring offered an all-black capsule collection.

To promote the striking line, L.A.-based The Dreslyn yesterday released a big and inspiring photo campaign featuring the remarkable 60-year-old model Yazemeenah (aka Yasmina) Rossi.

“With understated simplicity and timeless appeal, we explore the art of womanhood, sensuality and aging gracefully in our second season collaboration with Land of Women,” the company said. “Honoring authenticity, confidence and self-awareness, the classical shapes complement well-rounded women of any generation.”


The photo campaign is noteworthy for not trying to disguise, obscure or otherwise correct the white-haired model’s imperfections. There’s been no apparent attempt to Photoshop or soften Yazemeenah’s weathered skin, and her luminous glow is the product of living, not spray tan.

In fact, each image in this generous series seems to admire every crease and curve, and every bump and blemish in Yazemeenah’s sinewy frame. As such, it’s both a celebration of life and a reminder that living well brings abundant rewards.

The French-born grandmother has been a busy fashion model in her middle years, but also identifies herself as a visual artist, photographer, actress and “time traveler/extraterrestrial” on her Instagram profile. In past media interviews she has credited her well-preserved looks to eating only organic foods and a daily facial scrub with sugar and olive oil.

And she’s far from being the only 50+ model finding work in the lingerie and swimwear business these days. Just last month, Swinsuits4All featured Nicola Griffin, 56, in its widely seen Sports Illustrated ads, while 63-year-old Brit model Marie Helvin has worked in recent years for Agent Provocateur and JD Williams.

And Yazemeenah bears an uncanny resemblance to non-pro model Jacky O’Shaughnessy who made headlines two years ago for a series of campaigns, including lingerie, for American Apparel at age 62.

Here are a few more images from The Dreslyn‘s glorious tribute to an ageless, authentic beauty.


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