Well hasn’t Lane Bryant done it again?
The plus-size brand behind the #ThisBody hashtag campaign — the year’s most impactful fashion marketing initiative — is the center of attention again after a black-and-white TV commercial featuring its curvy lingerie models was rejected by both ABC and NBC.
Adding some juice to a story that is already dripping with irony, news of Lane Bryant‘s latest dustup with censors came shortly after the prime-time network broadcast of the Victoria’s Secret Swim Special, an hour filled with slender bikini-clad models that are, apparently, quite acceptable for Family Hour viewing.
On the TV entertainment chat shows last night, some skeptical commentators took a break from ogling Kim Kardashian‘s naked selfie to suggest that Lane Bryant intentionally created a commercial that it knew would be rejected as a way of whipping up publicity without having to pay for it.
Other pundits picked through the 30-second ad looking for presumed offenses that might trigger a censor’s ire. Too much skin? Too much homoerotic closeness at the end of the clip? Or how about — gasp! — that brief flash of a model breastfeeding? (It doesn’t show much, but it references one of the few remaining inexplicable taboos in mainstream media.)
Or what about the obvious reason for the networks’ bias — all those half-dressed big girls, talking about feeling “bold, powerful and sexy” and “getting it on”, fearlessly flaunting their curves? Seriously, who wants to look at that!? (Bizarrely, even SELF Magazine called the commercial a “celebration of body positivity” that still “may not be appropriate for daytime TV.”)
For their part, the networks claim the Lane Bryant ad wasn’t “rejected”, just sent back to the company for “minor edits” to comply with “broadcast indecency guidelines,” implying that something about the ad is indecent but without saying exactly what.
Yesterday, Lane Bryant announced it would not re-cut the commercial to placate the networks, calling their ad “a beautiful and appropriate expression of women’s bodies.”
If a similar ordeal that Lane Bryant and its star model Ashley Graham went through in 2010 is any indication, the TV networks won’t back down and they won’t explain their reasons, either.
Which leaves everyone in the dark trying to understand what the fuss is really all about.
As a public service, Lingerie Talk has assembled a list of possible reasons why TV honchos decided this ad was an affront to American values. See if any of these make sense to you!
14 Totally Plausible Reasons Why Lane Bryant’s
#ThisBody Commercial Was Rejected by TV Networks
And the biggest reason the TV universe gave the Lane Bryant commercial a big thumbs down?