Is the world ready for a body-positive, self-affirming underwear marketing campaign … about men?
I say why not, and not a moment too soon, either.
A collaboration between online retailer The Dreslyn and New York lingerie brand Land of Women translates the label’s chic minimalist looks into an elegant, all-white collection of swim and resortwear pieces.
What are the ingredients for creating a successful new global brand in men’s and women’s underwear?
Well hasn’t Lane Bryant done it again?
The plus-size brand behind the #ThisBody hashtag campaign — the year’s most impactful fashion marketing initiative — is the center of attention again after a black-and-white TV commercial featuring its curvy lingerie models was rejected by both ABC …
Every scar, like every picture, tells a story. And for the young model who is the face of new Canadian label Ellesmere Lingerie, it’s a story about determination, acceptance and beating the odds.