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Brands Bring the Bling to Curve Expo
Posted by Lingerie Talk | February 23, 2016
CURVE_Coutures_1

Photos © Gustavo Villar for Lingerie Talk

It used to be hard to pick out the gems among the endless rows of lingerie, sleepwear and swimwear exhibitors at the Curve Expo trade fair in New York, but not anymore.

The latest edition of the semi-annual industry show, which wraps up today, was positively sparkling with ornamental boudoir bling as both established and emerging designers courted the growing market in extravagant indulgence.

From the jewel-encrusted swimsuits of Coutures Swimwear (above) to lingerie dripping in gold chains or embellished with other baubles, this edition of Curve showed not just the influence of European design but the appeal of old-world luxury, especially in the offerings of new brands.

RELATED: Fashion Takes Center Stage at Curve

Lovers of exquisite craftsmanship in the finest laces marveled at the precious work of artisanal French designer Paloma Casile, who has been a star in the European market for a few years, or her compatriot Badines, a new brand hoping to capitalize on America’s taste for French finery. Not to be outdone, a made-in-USA newcomer, Belle D’Amour showed off a debut collection of lavish faux French lace looks that came from, of all places, Ft. Lauderdale.

And the tilt toward luxury at Curve wasn’t just apparent in the boudoir offerings. A worldwide trend in tailored, high-end pyjamas and other sleepwear could be seen in the polished creations of chic labels like Australia’s Ginia, New York favorite Maison du Papillon and Canada’s Dear Bowie among others.

Of course, those are just a handful of the many gems among the more than 300 brands exhibiting at Curve, which itself has undergone something of a facelift. Now officially called the Mode Lingerie and Swim CurvExpo since being acquired a couple of years ago by European fashion show giant Eurovet, the exhibition is bigger, brighter and more visually dynamic than ever before.

And more tailored to the digital generation, too: a restructured and interactive floor plan, complete with mobile app, ensured that one Curve tradition — getting hopelessly lost — has finally been retired.

Below we have an assortment of images featuring exhibitors and their wares, which will reach consumers in time for the Fall 2016 season.

Styles_Paloma_Casile
CURVE_Paloma_Casile
Paloma Casile
CURVE_Urban_Intimates
Urban Intimates
Styles_Tragic_Kiss
CURVE_Tragic_Kiss
Tragic Kiss founder Zia Islam (right)
Styles_YellowBerry
Yellowberry
CURVE_Edge-o-Beyond
Styles_Edge-o=Beyond_1
Edge O’ Beyond
CURVE_Jolidon_Prelude
Jolidon Prelude
CURVE_Dear_Bowie
Styles_Dear_Bowie_1
Dear Bowie
CURVE_Belle-Damour_2
Belle D’Amour
CURVE_Nubian_Skin
Nubian Skin
CURVE_Naked
Naked
CURVE_Badines_Athena_Montuoro
Athena Montuoro, Badines
CURVE_Maison_de_Papillon
Danielle Salinas of Maison De Papillon
Styles_Erica-M
Erica M
CURVE_Ginia_Gabrielle-Schwartz
Styles_Ginia
Ginia and founder Gabrielle Schwarz
Styles_Lonely
Lonely Lingerie
Styles_Loveday_London
Loveday London
CURVE_Maison_Du_Soir_Courtney_Kates
Courtney Kates of Maison Du Soir
Styles_Relique
Relique
CURVE_Project_Love_Elizabeth_Mathes
Amy Crouse and Elizabeth Mathes of Project Love
Posted in Lingerie News

One Response to “Brands Bring the Bling to Curve Expo”

  1. Clovia says:

    Those are some cute designs from Nubian Skin :)

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