Photos © Gustavo Villar for Lingerie Talk
It used to be hard to pick out the gems among the endless rows of lingerie, sleepwear and swimwear exhibitors at the Curve Expo trade fair in New York, but not anymore.
The latest edition of the semi-annual industry show, which wraps up today, was positively sparkling with ornamental boudoir bling as both established and emerging designers courted the growing market in extravagant indulgence.
From the jewel-encrusted swimsuits of Coutures Swimwear (above) to lingerie dripping in gold chains or embellished with other baubles, this edition of Curve showed not just the influence of European design but the appeal of old-world luxury, especially in the offerings of new brands.
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Lovers of exquisite craftsmanship in the finest laces marveled at the precious work of artisanal French designer Paloma Casile, who has been a star in the European market for a few years, or her compatriot Badines, a new brand hoping to capitalize on America’s taste for French finery. Not to be outdone, a made-in-USA newcomer, Belle D’Amour showed off a debut collection of lavish faux French lace looks that came from, of all places, Ft. Lauderdale.
And the tilt toward luxury at Curve wasn’t just apparent in the boudoir offerings. A worldwide trend in tailored, high-end pyjamas and other sleepwear could be seen in the polished creations of chic labels like Australia’s Ginia, New York favorite Maison du Papillon and Canada’s Dear Bowie among others.
Of course, those are just a handful of the many gems among the more than 300 brands exhibiting at Curve, which itself has undergone something of a facelift. Now officially called the Mode Lingerie and Swim CurvExpo since being acquired a couple of years ago by European fashion show giant Eurovet, the exhibition is bigger, brighter and more visually dynamic than ever before.
And more tailored to the digital generation, too: a restructured and interactive floor plan, complete with mobile app, ensured that one Curve tradition — getting hopelessly lost — has finally been retired.
Below we have an assortment of images featuring exhibitors and their wares, which will reach consumers in time for the Fall 2016 season.