Sexy UK lingerie label L’Agent by Agent Provocateur is making news today with the unveiling of its first celebrity model. But the brand’s new face — and body — isn’t what you might expect.
L’Agent‘s new girl is Atlanta de Cadenet Taylor, a 23-year-old model and DJ who is the daughter of 1980s rock star John Taylor of Duran Duran. And she’s noticeably curvier than many lingerie models used by mainstream brands that appeal to 20-somethings.
Atlanta’s shapely figure wouldn’t even be worth mentioning were it not for the growing public clamour about the lack of realistic body types in the fashion world, and the accompanying social media pressure for brands like AP to employ a broader range of female role models.
Much of that criticism has been aimed at industry leader Victoria’s Secret, and an online petition last fall unsuccessfully urged the American brand to include plus-size models in its TV fashion show. But other high-profile brands like L’Agent and its parent brand have felt the wrath of consumers for using only slim models to showcase products.
In its press release announcing Atlanta’s hiring, L’Agent makes no mention of its decision to use a larger model. But you can see an obvious contrast between her proportions and those of the two lean, slender (and more typical) models used in the campaign lookbook for the brand’s Spring-Summer 2106 lingerie collection (below).
Of course, Atlanta has both her own professional credentials (she previously modeled for Italian retail underwear brand Tezenis) and a celebrity pedigree that seems to fit L’Agent‘s brand identity. Her mother is Amanda de Cadenet, the British actress and TV interviewer (‘The Conversation’) who kept the UK tabloids busy in the early 90s and married two rock stars (Taylor and The Strokes‘ Nick Valensi).
Agent Provocateur, which launched L’Agent three years ago as a lower-priced diffusion line, has a long history of hiring celebrity models with bad-girl bona fides — including Kate Moss, Kylie Minogue, Naomi Campbell and its new muse Bar Refaeli.
L’Agent, meanwhile, has never been known for a single model at the front of its marketing strategy. It’s generally associated with Penelope and Monica Cruz, who are design partners in the brand with AP, but neither the Oscar-winning actress nor her model sister have ever posed for their brand.
Hiring the chestnut-haired Atlanta gives the brand a reasonable facsimile to the Cruz women and, as a coincidental bonus, she’s considered a dead ringer for American actress Rachel Bilson.
And for Atlanta, joining the L’Agent team will likely prove to be a brilliant career move. Since its debut, L’Agent has become one of the lingerie industry’s most successful new labels and a rich profit center for Agent Provocateur‘s steadily expanding global network of stores. According to corporate filings, AP reported an overall 16% sales growth last year, while L’Agent‘s sales grew by one-third.
Atlanta wasn’t included in the SS16 seasonal lookbook launched by L’Agent two weeks ago, but a new series of images featuring the same circus theme was unveiled today to introduce the new star. Both are shot by London photographer Liz Collins, and can be seen below.
L’Agent by Agent Provocateur, SS 2016 Lookbook