Big hair, bigger makeup and see-through shortie nighties can only mean one thing: the over-the-top fashion excess of the post-Pill, pre-lib 1960s.
And Kimberley Gordon’s L.A. clothing brand Wildfox captures the almost cartoonish temper of the times in a fabulous lookbook for its 2015 Resort collection.
Titled ‘The Wildfox Girls of Beverly Hills’, it’s a note-perfect re-imagining of the setting for the 1966 novel and film Valley of the Dolls — an early template for today’s Real Housewives franchises, but without all the cosmetic surgery and revolving-door visits to rehab.
Using Valley of the Dolls as the inspiration for a youth-oriented fashion shoot is a bit problematic, though, given that Jacqueline Susann‘s potboiler was a study in hedonistic appetites and a tragedy fueled by drug use.
For the Wildfox shoot, photographers Mark Hunter and Steven Meiers keep things light and breezy and, in one visual pun, show the contents of a model’s purse — mostly makeup, plus a packet of something called “happy pills” (by comparison, the “dolls” in VOTD was a euphemism for downers like seconal and nembutal).
The campaign stars Kristina Peric and Vita Sidorkina as the Bardot-like sex kittens who, no doubt, have a bright future as eventual real housewives somewhere. For now, they get to romp around in Wildfox’s adorable assortment of playful lingerie, swimsuits, slogan tees and pop-art knitwear pieces.
As is customary for Wildfox, this is a big lookbook with more than two dozen outfits to savor (plus a page that explains how you can create 1960s makeup looks). Here’s a few we liked.