Two of Canada’s most promising young designers share the bill in a new bridal lingerie collection that targets romantic iconoclasts.
The elegant-but-understated six-piece capsule collection from Truvelle, a hip Vancouver wedding gown label, was designed by Mary Young, whose namesake lingerie and knitwear brand has been generating buzz since its debut a year ago.
The collection features three soft bra styles and three matching briefs fashioned from bamboo cotton and lace. Bras range from $88-98 and briefs are $52-64, and can only be found in Truvelle‘s webshop or its Gastown flagship store starting today.
As collaborations go, this one seems like it was meant to be — even though the two brands didn’t know each other and worked on opposite sides of the country.
What they shared, though, was a contemporary design aesthetic that can be described as stylish minimalism — clean lines, relaxed shapes and no-frills femininity. Truvelle‘s motto is “effortlessly modern” while Mary Young identifies as a lifestyle brand that promotes “comfort and freedom from restriction.” Both are examples of next-generation Canadian startups led by ambitious #girlboss entrepreneurs who are more interested in creating realistic fashions for modern lifestyles than in following industry trends.
Truvelle founder Gaby Bayona, who launched her wedding gown label in Vancouver two years ago, said she wasn’t aware of Toronto designer Mary Young until one of her co-workers pointed out the company’s website.
Truvelle (above) had already done successful collaborations with two Canadian accessories designers, and jumped at the chance to create a lingerie line that was compatible with her bridal gown collection.
“I could instantly envision her designs working within a bridal platform if the colours were tweaked,” Gaby told Lingerie Talk. “The fact that she was Canadian was the cherry on top. We’re all about bringing the national industry to a worldwide platform.”
Mary Young launched her label in mid-2014 with an eclectic mix of soft bralettes, tanks and lounge pieces (above) that emphasize comfort and freedom of movement. The label quickly emerged as one of the darlings of Toronto’s booming indie fashion scene, and both Flare magazine and Refinery 29 tapped Mary as one of the lingerie industry’s up-and-coming stars.
Below are more lookbook shots from the Truvelle x Mary Young collab, plus a few images from Mary Young‘s fall collection. (If you’re in Toronto, MY is hosting a holiday pop-up on Dec. 2 — details on their FB page.)
TRUVELLE X MARY YOUNG
MARY YOUNG F/W 2015