How does a small underwear brand celebrate after raising $1.1-million — nearly 40 times its goal — on Kickstarter for its latest product launch?
For Knix Wear, the innovative Canadian indie label that smashed the crowdfunding record for fashion products, the next item of …
Almost getting banned was probably the best imaginable outcome for the provocative new ad campaign from a New York underwear label that wants to get people talking about women’s periods.
Thinx, a proudly feminist cause-based brand, received infinitely more exposure than it could have …
A Canadian photographer’s effort to “help women showcase their beauty and their power” by posing in lingerie also revealed something else: their compassion and kindness.
All of the 78 models featured in the glamorous photo-art book The Stockings Project, which went on sale this …
There are thousands of lingerie brands clamoring for your attention and patronage every day, many of them backed up by expensive and glamorous marketing campaigns.
So how’s a newcomer to the industry supposed to get noticed?
If you’re Trusst Lingerie, a potentially revolutionary concept …