Home / Volkswagen Gets A Public Undressing
Bare Necessities
Volkswagen Gets A Public Undressing
Posted by richard | September 30, 2015
Blush_2

If you’re involved in corporate or political malfeasance in Europe, be warned: you’re probably going to end up in a lingerie commercial.

The German retail boutique Blush Berlin has taken on an activist role in recent years, using social media and sly guerrilla marketing to poke well-deserved fun at the world’s miscreants.

And its latest target is close to home: the disgraced execs at German automaker Volkswagen, who have admitted to faking emissions tests on millions of vehicles.

Blush Berlin, working with ad agency Glow, this week released a pair of ads that somehow combine boardroom misdoings with the brand’s sexy underwear styles.

“We also love dirty sometimes,” Glow‘s creative director Johannes Krempf explained to Lingerie Talk, “but it must be the right kind of dirty.”

Blush_1

Blush and Glow are no strangers to this kind of attention-getting provocation. In the past they’ve teamed up for campaigns involving Vladimir Putin, Rupert Murdoch, Edward Snowden and even Pussy Riot.

It’s not always clear how such semi-serious activism helps Blush sell lingerie, but it’s a powerful approach to retail branding, establishing the 15-year-old retailer as hip, culturally aware and unafraid to raise its voice.

And its Volkswagen campaign comes on the heels of another recent marketing effort that is raising eyebrows for a different reason.

The “Blush for Feminism” campaign (below) aims to assert the all-female company’s feminist credentials with images of models in sheer lingerie and slogans such as “Making women strong and men weak.”

Now, if only Blush and Glow could find more meaningful ways to effect change with their disruptive ideas. Just imagine, for instance, what a splash they’d make if they took on Donald Trump.

[NOTE: Blush-Berlin is a retailer that also sells its own product line, but is not associated with the Canadian luxury brand Blush Lingerie.]

Blush_3
Blush_5
Blush_4
Posted in Lingerie News

Leave a Comment