Australian designer label KissKill returns for fall (or spring down there) with a hot new collection and a sizzling photo campaign that will be seen and shared everywhere.

Called If Looks Could Kill, the 16-piece collection shows the influence of classic Parisian elegance and sexy Aussie swimwear that have been at the heart of this Melbourne-area label since its launch three years ago.

Designer Jane Carrodus pairs modern touches like graphic cutouts and provocative zippers with delicate eyelash lace and coquettish bows to create distinctive lingerie ensembles that can be shown off or covered up, depending on your mood and your audience.

Model Rhiannon Tragear-Ragg (who memorably fronted last year’s Bond-influenced For Your Eyes Only collection) returns for the ILCK campaign and is already turning heads — GQ named her one of the 10 ‘hottest women of the week’ (Yes, someone gets paid to keep track of such things.)

The rest of the campaign, shot by Nick Dale, can be seen below. KissKill operates a shop in South Yarra but it has a growing international clientele and ships worldwide for a modest fee.