California lifestyle brand P.J. Salvage is giving women something to wear under the super-cute animal-print pajamas that helped put the company on the U.S. fashion map.
The sleep, lounge and streetwear brand announced yesterday it will launch its first lingerie and bridal collections in time for the Spring 2016 season. The announcement comes one week after P.J. Salvage was bought by global intimates powerhouse Delta Galil, an Israeli company that specializes in private label manufacturing for consumer brands.
The first PJS intimates collection will hit stores in February and include the kind of “fun, comfortable, contemporary and print-driven” designs that are the brand’s signature style in PJs and loungewear, the company said in a statement.
The youth-centric line will include soft cup bras, bandeaus, thongs and hipster briefs along with camisoles, shorts, kimonos and cover-ups.
And yes, it will include a style to honor Lily, the French bulldog that is P.J. Salvage‘s longtime mascot and frequent print model for its popular flannel PJs (below). You can see the new Lily dog-print lingerie separates in the third photo at the end of this post.
“This is a natural step for us, extending our regular line with a fresh intimates line incorporating the pattern mixing and bright colors we use in the P.J. Salvage products that people have grown to love,” said founder and CEO Peter Burke. “The P.J. Salvage woman will now look and feel beautiful from the inside out.”
The lingerie collection will feature prints influenced by “beauty from around the world” and include florals, tribal prints and the kind of whimsical graphic prints that have made P.J. Salvage a hit with celebrities, teens and adult customers alike. It will be a wire-free collection, using modal, lace and cotton fabrics.
A bridal collection that includes garters, eye masks and robes will follow next March. The company is also reportedly developing a men’s underwear line.