It’s often said that a true Canadian is someone who can make love in a canoe. We might add … a true Canadian girl is one who wears a lifejacket over her summer lingerie, even if it makes you feel a bit overdressed.
To help mark Canada Day, we’re reposting this unique — and very Canadian — lookbook from the Montreal intimates label Sokoloff Lingerie.
It was first released in March to promote the indie brand’s spring-summer collection, and features models Marianne and Julia on a typical Canadian backwoods vacay wearing nothing but Sokoloff’s trendy urban undies (and, we hope, plenty of bug spray). If you’re going to experiment with the whole lingerie-as-outerwear thing in the Great White North, you gotta be prepared.
Sokoloff, named after founder/designer Sofia Sokoloff, debuted four years ago and has earned a kind of cult status among young Québécoise for its playful styles and fashion-centric colourways (like the raspberry Alice body shown above).
Born in Argentina to Russian-Argentine parents, Sofia moved to Québec as a child and got her first taste of fashion while working as a seamstress for the renowned Cirque du Soleil. She later worked as a technical designer for La Senza before entering the graduate fashion program at Université du Québec à Montreal.
Everything is made in Montreal and sold through the department store Simons, as well as numerous retail boutiques across Canada and the brand’s webshop.
Here are some more views from the backwoods portfolio shot by Sarah Emily. Try not to think about the bugs.