The collection includes soft bralettes and thong/bikini bottoms that don’t really go together — which is part of the fun. Each piece is offered in a variety of busy prints with color-blocked bands, straps and trims.
The idea here is to mix and mismatch to your heart’s content, allowing Free People‘s youthful tribe to come up with looks that are somewhat individual. If a blue fish-scale bra with orange band paired with a paisley thong with a sunny yellow trim is your thing, who’s to argue?
It’s not as radical an idea as it sounds, as it piggybacks on the swimwear trend of mismatched bikini sets that gained a lot of followers on the west coast in recent years.
For Free People, whose customers like to pick and choose from the company’s big à la carte inventory, it’s a good way to boost the sales of its lingerie sets. And for shoppers it’s a way to wear co-ordinates without looking like your grandmother still buys your underwear for you.
The Staci Woo x Free People range also swings away from the loud prints in a second group of basic menswear-inspired women’s underwear tops and bottoms (above), which put those wide elastic bands to good use. There’s an opportunity here to mix and match traditional navy, white and gray color blocks, though the effect isn’t as dramatic as it is in the print line.
For those unfamiliar with Staci Woo, she’s the designer behind the chic Cali lifestyle brand I Love Woo, which has its own undies line (Underwoo) but specializes in the kind of gorgeous casual daywear pieces that Free People‘s clients eventually grow into.
She’s probably best known, though, for Little Woo, an adorable children’s range that brings the boho fashion aesthetic to the playground set.
Here are some more shots from the lookbook for Staci Woo x Free People.