It was the biggest celebrity placement since Gaultier put Madonna in a cage. And it’s doing big business for the L.A. shop that outfitted the rebranded and reborn Caitlyn Jenner for her historic Vanity Fair photoshoot this week.
But the owners of Trashy Lingerie aren’t just basking in glory after their ivory satin corset was chosen to adorn Caitlyn for the magazine’s cover image. They’re also using the occasion to stand up for tolerance and acceptance toward Caitlyn and other transgender women.
In a Facebook post today, Trashy’s owner Mary Loomis-Shrier lashed out at followers who post negative comments about the former Bruce Jenner’s transformation and public coming-out.
“I am a real woman and i am proud that we are a part of this moment in time,” she writes. “You are promoting hate. Your words are hateful and ignorant. Unfollow us and keep your opinions to yourself. This is a forum for love and acceptance, not for hate and prejudice.”
Trashy, a members-only boutique that has provided custom lingerie, fetish wear and cosplay outfits to Hollywood’s elite for almost 40 years, created the $200 ‘Edy’ corset that lends a classic old-Hollywood vibe to photographer Annie Leibovitz‘s refined portrait of Caitlyn.
The ‘Edy’ is the basic hourglass-shaped template for all of Trashy’s corset designs, and comes in nude and cocoa tones. All Trashy orders are custom-made by its in-house team of sewers.
According to business magazine Fast Company, when word of the Vanity Fair “Call Me Caitlyn” cover broke earlier this week, Trashy’s business spiked instantly and one caller ordered 500 copies of the ‘Edy’.
The full impact of that image won’t be known for some time, but it’s a safe bet that it’ll lead to a dramatic boost for corset brands everywhere — much like the effect of Emma Stone‘s red-letter corset (also made by Trashy) in Easy A, which popularized corsets among high-schoolers.
And Trashy isn’t the only lingerie brand to enjoy massive exposure from the Caitlyn photos.
UK-based Agent Provocateur, another celebrity go-to brand, is featured in a secondary photo that shows Cait in a bust-boosting black lace corset that is part of AP’s current collection. The ‘Willow’ corset (above), priced at $1,190, is fashioned from corded French Leavers lace on a chiffon base and features balconette cups and a hook-and-eye front closure.
Thanks to Caitlyn’s megawatt starpower, both the ‘Willow’ and ‘Eby’ have morphed from simple fashion items into unlikely symbols of personal power and freedom — just like Madonna’s Gaultier creations. Watch for these conservation-starters to show up EVERYwhere this year (especially Pride parades and Hallowe’en parties) on ANYone, of any gender self-identification, who wants to stand alongside Caitlyn and what she represents.