A couple of years ago we published a series about the growing use of middle-aged models in lingerie advertising by brands hoping to reach mature customers. Alas, the “trend” we predicted never truly materialized.
It’s hard to decide what’s the most unlikely thing you’d find in the Garden of Eden, Paris Hilton or the futuristic fashions of lingerie trendsetter Chromat.
But men’s magazine ADON used both in this arresting image, showing an Eve-like Paris dressed in Chromat’s metal …
There’s a slick Catwoman vibe to the new UK lingerie brand NightProwl, which you can detect in both its name and the claw-mark slashes used in both its logo and the modified seams in its Prowl bra.
Like many lingerie designers, Vera Akotuah is constantly looking for ways to grow her brand. Every year there are new styles, new materials, new trends and new models to display them.