You can almost feel the summer breezes on your skin in the ‘Dream Girl’ collection of light, lacey intimates from For Love and Lemons, the ambitious California lifestyle brand that makes “clothing for cool kids.”
It’s only May, but Dream Girl is already the third lingerie collection so far this year under FL&L’s popular Skivvies label. A capsule collection of bridal intimates also dropped last month, while a spring line called Wanderlust debuted in February.
This is indeed one busy brand on the run, with a can’t-miss formula in which its undies are meant to be layered with its main fashion line of sheer maxi dresses and festival-friendly crop tops. There’s also a knitwear line called Knitz that will go into heavy rotation in the fall and winter.
Dream Girl offers more of the style signatures that have made For Love & Lemons such a distinctive brand in a very short time — 70s-era macramé, ticklish eyelash lace trim and intricate floral appliqué-on-tulle patterns. It all combines to create an exotic hippie vibe, a kind of Woodstock-meets-Goa style statement.
It’s worth noting, though, that as FL&L’s influence has grown so have its prices. The cute front-tying Honeysuckle bralette lists for $99 while the Snapdragon underwire bra — which evolved from its bestselling Bat Your Lashes style — fetches $131.
For Love & Lemons is equally well known these days for its big, sun-drenched photo lookbooks that feature models lounging lazily in some kind of idyllic dreamworld.
The Dream Girl lookbook, shot by Zoey Grossman, continues that trends with lots of hazy, backlit images of model Veranika Antsipava from Belarus. And it’s no coincidence that she bears a striking resemblance to Taylor Swift circa 2012, right down to the flirty retro bangs and kitten companion (above).
For a brand that appeals to sexy, self-confident young romantics like the world-conquering TSwiz herself, that’s just another ingredient in For Love & Lemons‘ recipe for success.
Here are some more looks from the ‘Dream Girls’ range from Skivvies by For Love & Lemons.