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A Baltic ‘Gatsby’ from Amoralle
Posted by Lingerie Talk | April 1, 2015

There’s a fascinating collision of culture, style and history in the latest collection from Amoralle, the wildly extravagant lingerie and loungewear label based in Riga, Latvia.

Designer Inese Ozola has always been smitten with the aristocratic decadence of fin de siècle Europe, but for Amoralle‘s latest she turned to America for inspiration.

Amoralle‘s Fall 2015-16 collection debuted last month on the runway at Riga Fashion Week, positively oozing opulence with dramatic silhouettes inspired by that familiar fashion reference point, The Great Gatsby.

The collection of lavish robes, lingerie dresses and seductive lace sleepwear “is the modern version of the style and champagne splendor of the 1920s,” the brand says, “as well as the aesthetic lines described in the novel The Great Gatsby.”

RELATED: Gatsby Style: 10 Brands Keeping the Jazz Age Alive

But this is a Baltic Gatsby, more Romanov than Jazz Age, and one that mixes modern Art Deco signatures with the kind of regal decorative flourishes associated with old European dynasties.

Thus, Amoralle delivers a set that includes billowy maxi-robes with broad tasseled sashes and fur trim, alongside chic color-blocked lingerie sets and silk nightdresses that can double as evening wear. Think Daisy Buchanan meets Anna Karenina.


The showstopper (in a collection full of them) is the fox fur-trimmed robe (above), made from sapphire velvet with a pure silk lining and described as a “celebration nightgown” and “a royal addition to the feminine nightwear collection.” Priced at €1245, it’s the perfect aristocratic statement piece for the aspiring nouveau riche.

The collection is fashioned from combination of velvet, chiffon and silk, in gem tones like pink quartz, citrine and sapphire, and features decorative elements like Swarovski crystals and ornamental ribbons ranging from the understated to over-the-top.

And the best news for front-of-the-line fashion lovers: although this is next winter’s collection, Amoralle makes its newest pieces available immediately through the “Straight From The Runway” feature in its webshop.

Amoralle, which began as a leggings brand and now boasts that it is “one of the most profitable lingerie and loungewear brands in Northern Europe”, is moving inevitably toward multi-purpose ready-to-wear fashions that will appeal to lovers of cinematic glamor in all areas of their wardrobe. That can mean a velvet bodysuit with chiffon sleeves from the fall collection, or a two-piece, open back loungewear set from its current collection that can work as homewear, party wear and even stylish pyjamas.

Below we have the full gallery from Amoralle‘s presentation at Riga Fashion Week.

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