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Amoralle’s Baltic Beauties
Posted by richard | November 5, 2014

Must be something in the water up there in the Baltics, where lingerie brands took their place alongside leading womenswear designers at two recent fashion weeks.

In Estonia last month, expat Kriss Soonik brought her London-based loungerie collection back home to Tallinn Fashion Week and walked off with the designer of the year award.

And last week at Riga Fashion Week, the still-new Latvian brand Amoralle cemented its reputation as one Europe’s most exciting young labels with a runway show filled with extravagant, aristocratic outfits.

It’s hard to overstate how far Amoralle has come in a very short time: it debuted at Riga FW in 2011 under the name Sockbox, presenting itself as a fashion hosiery label. Two years ago it rebranded as Amoralle, with an expanded collection of nightwear pieces that included opulent old-world boudoir robes unlike anything else on the market.


Amoralle‘s SS15 at its the latest fashion week presentation included more than two dozen styles, from lacy sheer slips and velvet bodysuits to showstopping productions like its Royal Feather Robe (above), an ivory tulle maxi trimmed with ostrich feather and a velvet sash.

Designer Inese Ozola has created an unmistakable aesthetic with such wildly dramatic looks, and you can see a number of surprising influences come together in her collections — old Hollywood glamour meets Eastern European folkloric costume, with a nod to the imperial palaces of yesteryear and even color schemes borrowed from military dress regalia.

Amoralle‘s market presence has grown as quickly as its design reputation: it now operates 27 stores worldwide and, according to its website, has doubled sales every year since its launch.

And for anyone gushing over these looks, there’s more good news. Styles from the SS15 collection went on sale immediately after their Riga FW unveiling, both on the Amoralle webshop and a special fashion week popup shop promoting Latvian designers.

Amoralle ships worldwide but everything is made-to-order, so get your Christmas gift orders in soon!

Below are more images from the Riga Fashion Week spectacular runway show.

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