How big has the #iamperfect hashtag protest against Victoria’s Secret advertising become? Well, for starters, that’s Lady Gaga below, weighing in on the subject earlier today.
The social media campaign behind an online petition that asks the lingerie company to remove ads bearing the words “The Perfect Body” has exploded in the past two days, with thousands of people worldwide adding their voices.
Other companies unaffiliated with Victoria’s Secret have spoken out, too, and New York underwear brand Dear Kate went so far as to create the above visual rebuttal in a hastily assembled photoshoot early today.
According to the petition on Change.org, the Victoria’s Secret billboards “play on women’s insecurities, and send out a damaging message by positioning the words ‘The Perfect Body’ across models who have exactly the same, very slim body type.
“All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders.”
Below, we’ve assembled 25 tweets from the #iamperfect campaign that give a sense of what women are angry about and how they want Victoria’s Secret to respond. And yes, we’ve included some of the more … relevant … comments from people who oppose the campaign.
For more, read our earlier report: “Victoria’s Secret Ignores ‘Perfect Body’ Critics At Its Own Peril”