With a title like “Get Your Rabbit Out”, the fall lingerie and loungewear collection from Kriss Soonik is bound to generate a lot of snickering — and misunderstanding.
No, it’s not a rallying cry for women to whip out their favorite vibrator, nor a plea to take a pregnancy test, nor an invitation to some kind of carnal shenanigans.
For Soonik, an Estonian designer based in London, the title of her new collection refers to an Estonian expression that translates as “Get your rabbit out of your trousers!” and which apparently means “Be yourself, get out there!”
But that doesn’t stop Soonik from having some fun with the unavoidable multiple meanings at play here, which she acknowledges by adding feathery puffs to many pieces in the collection. Yes, the bunny tail is back — and it just might be this year’s must-have fashion accessory. Somewhere Hugh Hefner is probably smiling.
There’s also a new video from Soonik (below) that is much less subtle about the frisky side of her popular label — and the animalistic passions it arouses in the lead character, a timid lad known as Bunny Boy. In this fairy tale, however, it’s the female protagonist who is the wolf in sheer clothing.
Soonik’s bunny puffs are made from grey or black marabou feather and show up in some unexpected places: on collars, bikini waist bands, bra bustlines, the backside of Soonik’s signature suspender tops and, of course, on the derrière in her new briefs. The puffs are removable because, well, you can’t play all the time.
(NOTE: There’s a limited edition sapphire-and-powder-blue version of the Alison bra-and-knickers set (shown in lime, below) available at Opening Ceremony in New York.)
Boldness and expressive individuality are the hallmarks of this most independent of indie lingerie labels. And for the A/W 2014-15 collection Soonik reworks some of her signature looks, like the lace “wing” panels and the ever-popular Susan Motion reversible lace body.
Among the new styles, the Elve range, which is very elven indeed, is a standout in color-saturated burgundy (though it appears to be a limited edition, so don’t leave it on your wish list for too long.)
There’s also a good assortment of soft jersey loungewear pieces that are more comfortable than fashion-focused, and might be closest thing to a “basics” line that Soonik offers.
Below we have the editorial imagery from Kriss Soonik‘s Get Your Rabbit Out, followed by a selection of looks from the new collection. Kriss Soonik is available in a wide selection of international retail boutiques listed here.