The lovely French label Ysé straddles two welcome trends in the lingerie world: chic, fashion-conscious minimalism, and the emergence of a new breed of stylish labels that serve small-busted women.
Ysé has built a devoted following in the petites market during its first two years in business, and its Autumn-Winter 2014 collection should earn it many more fans. Now, if they can only snag some retail sales points in North America!
So far, co-founders Clara Blocman and Bérengère Lehembre have released two style ranges from the fall collection. The pale powder rose La Contradanse line (below) is a Calais lace and microfiber mix with Ysé‘s signature contrasting trim that elevates this above mere basics.
But the real treat is the new Embrasse-Moi (Kiss Me) set (in the main photo above), with color-blocked autumnal tones of warm saffron and raspberry and a stylish bow on the knicker and matching epaulet on the soft bra.
Ysé doesn’t use padding in any of its bra styles, which helps it achieve the very trim and chic silhouettes that it is known for.
There are four additional style ranges in the fall collection, each offering new ways of playing contrasting elements off each other to create pronounced contours and a dramatic visual appeal. Those sets have not yet been released, so keep an eye on the label’s webshop as they become available.
Below are images from Ysé‘s fall lookbook so you can see what’s coming next. And if anyone knows of North American retailers who are stocking Ysé, let us know and we’ll pass it along!