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Else Pops Up at Only Hearts
Posted by richard | September 4, 2014

Not all the excitement of fashion week is happening on the runways and after-show parties.

If you’re lucky enough to be in New York this week, you can skip the fashion week lineups and still discover something new by visiting the Nolita location of Only Hearts, which is hosting a trunk show on Friday for the luxurious Turkish import label Else Lingerie.

Else already has many retail stockists in North America but this event will showcase the brand in the compatible environment of one of New York’s most renowned lingerie shopping destinations.

Else founder Ela Onur is an enduring favorite among retailers because she creates artisanal hand-crafted foundation pieces from her Istanbul atelier, with prices that are at the low end of the luxury market. The ornate Serenity structured bodysuit shown below, for instance, retails for around $150.


Else‘s aesthetic has changed gradually over the years too, away from the contemporary prints in its youthful diffusion line Something Else and toward the traditionalism evident in its AW14 ranges, shown in the photos here. The brand’s modest silhouettes feature generous coverage — ideal for woman who aren’t convinced that showing more skin is the only way to arouse attention.

Else is a classic boudoir label, offers a variety of looks built from fine lace and silk pairings, in soft and structured styles.

The Else trunk show runs from noon to 8 p.m. Friday at Only Hearts‘ Nolita store at 230 Mott Street. Here’s some of what you can expect to find.

Serenity Triangle Bra & Cutout Brief
Serenity Underwire Bra, Thong & Garter
Signature Silk Cutout Soft Bra & High-Waist Brief
Silk Applique Soft Bra
Serenity Soft Cup Structured Bodysuit
Signature Cutout Soft Cup Chemise
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