There’s nothing very original about another Bettie Page-themed fashion editorial, but when it’s Madonna and Katy Perry doing the faux fetish thing people pay attention.
The two pop icons have the bangs and heels and accessories to pull off a playful retro fantasy in the new V Magazine, even if the whole thing is highly reminiscent of Mario Testino‘s Rihanna-Kate Moss series for VMag a year ago.
But there are more than just two fashion icons on display here.
Stylist Arianne Phillips has outfitted Katy and Madge in stunning leather and latex pieces from the upper reaches of the luxury realm, including several groundbreaking lingerie labels.
The big winner here, though, is Bordelle. In the main photo above, both stars wear versions of the UK directional label’s bodycon Angela dress — an enduring favorite among fashion stylists and something you know Bettie would have loved.
V89, featuring the cover story ‘The Power of Pop’ and photoshoot by Steven Klein, goes on sale on Memorial Day, with three alternate covers. Below are more advance images released by the magazine.