It hardly matters that Cosabella‘s crazy new Glow collection boasts the same craftsmanship and fine fabrics that have made the American brand a dependable fashion favorite.
When you’re talking about glow-in-the-dark underwear, the only relevant question is: Where, and why, would I wear such a thing?
The Glow line is Cosabella’s latest innovation, using a luminous yarn that emits light after being exposed to sunlight for a mere 3 minutes (or 10-12 minutes under a fluorescent light). It comes in three bra styles plus a thong and hot pant, all available in three colors: a Barbados baby blue, neon orange, and a blinding bright white.
The Glow range is different from the eye-popping fluorescent undies that have been showing up in clubs the past few years. New York’s Deborah Marquit has been selling designer fluoro styles for a while now, and Cosabella followed suit with its own Fluo line last year — but you need to be standing under a black light to get the full effect, and who has one of those?
Cosabella‘s soft, stretch-lace pieces promise to retain their luminous properties for the life of the garment, so this is more than just a one-time party trick or sleepover gag. Here’s our helpful list of practical reasons your life isn’t complete without a set of these radiant beauties.
You can find the Glow collection at Journelle, Cosabella‘s webshop and plenty of retailers, priced from $45-99 per item.
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