Everyone is talking about Megan Grassell, the teenage entrepreneur behind the youth bra label Yellowberry.
Our feature profile of the Wyoming high school senior went viral across North America last week, generating more than 200,000 Facebook “likes” and hundreds of comments from our readers. It’s become the most widely read article in Lingerie Talk‘s four-year history.
And Yellowberry didn’t do too bad, either: its debut collection of colorful-but-age-appropriate training bras sold out within days. (Don’t worry — more are on the way.)
Related: Meet the Teen Titan Who is Taking On The Youth Bra Industry
Megan’s simple idea to design modest bras for tweens really touched a nerve — and proved surprisingly controversial.
Many Lingerie Talk readers wrote at length about their own struggles in bra shopping for teens; dads wrote about their parental anxieties as they watch their children enter a highly sexualized world; and everyone had something to say about young girls, body image issues and ‘bra culture’.
And while readers have been overwhelmingly supportive of Megan’s initiative, many also complained that Yellowberry‘s prices are unreasonably high, and that similar products can be found in discount department stores.
We asked Megan (below) to respond to these issues as she launches the most talked-about new brand of the year. Here’s what she had to say:
By Megan Grassell,
Lingerie Talk asked me to reply to the many people who have raised concerns about the affordability of Yellowberry bras.
What I have learned so far from starting my own business is that there are three main reasons why my Yellowberry bras are more expensive than the competitors’: The company is very small, the bras are new to the market, and all products are made with quality in the USA.
In my mind, though, Yellowberry represents something more, something that is difficult to put a price tag on.
I want to start a movement in which, whenever a girl wears a Yellowberry bra, she is standing up against the early sexualization of young girls. With that movement comes empowerment, change and confidence.
Empowerment they can feel within themselves because they realize they have a voice for change. That change is the way they see their bodies: positively, and with pride. With each bra I sell, I want to inspire the girl who wears it to have confidence in who she is.
Yellowberry bras are more than just bras.
Yellowberry bras are comfortable, not conforming.
Yellowberry bras are designed for a young girl’s developing body, not forcing her to appear “2 cup sizes larger.”
Yellowberry bras celebrate youth, not the rush to grow up so fast.
Having said all of that, as Yellowberry grows and has the ability to do so, we will absolutely look for ways to lower our prices while still making a quality product.
Thank you, and I hope you’ll join with me where I stand.
[Ed. Note: Megan is scheduled to appear on Good Morning America sometime soon. We'll let you know when the date is confirmed.]