You’d think the clever Canadians who dreamed up World Pillow Fight Day would have picked a nice summer day so we could all revisit our favorite childhood combat game in our jammies or bedtime underwear.
But no, it’s held on the first Saturday of every April for some reason. And last weekend, thousands of brave souls in places like New York, Boston, Toronto and London bundled up in their parkas and wellies for an old-fashioned outdoor slugfest. At least all that cardio helped participants stay warm.
But the chilly weather in many of the 100+ cities around the world that held Pillow Fight Day events didn’t dampen the enthusiasm in the UK, where a group of lingerie brands came together to slug it out in style.
The fashion PR company Calico Ventures jumped on the made-for-PR occasion to stage a Pillow Fight Fashion Shoot in Trafalgar Square and at other notable London landmarks.
A total of 16 brands represented by Calico had their intimates on display as models posed for photographer Ana Gely. The mix of labels ranged from luxury brands like Louise Ferdinand and Kocolala to pinup favorite Kiss Me Deadly and newcomers such as Janay, Augustine and Karolina Laskowka. Sadly, none of these brands make onesies.
Here’s a look at how they all made the best of a perfectly silly occasion. Now, we can’t wait to see what they come up with for World Naked Bike Ride Day.