Her days as a lingerie model were probably behind her, but Peaches Geldof left a memorable mark on the industry and the countless young women who adored her wild-child style and attitude.
The 25-year-old celebrity model was found dead in her UK home yesterday, the cause unexplained. The news sent shock waves throughout Britain, where her famous family is considered rock aristocracy and is much loved despite its frequent mini-scandals.
Peaches spent much of her brief life in the public spotlight, and a lot of that in front of cameras. Her work as a lingerie model (starting as a teenager) amplified her celebrity and boosted the fortunes of the two brands with which she was most associated: Ultimo and Agent Provocateur.
Peaches was only 19 when she replaced Kate Moss as the new face of erotic superbrand AP. For the fall 2008 collection, Peaches was one of several models who starred in the dazzling, occult-themed Season of the Witch campaign (above) by photographer Tim Bret-Day — still one of the most talked-about lingerie marketing efforts of the past decade.
The following year her distinctive tattoos and dark eyeliner added an edgy, alternative appeal to Miss Ultimo, the new youth label from the fast-rising Scottish brand Ultimo. But her relationship with Ultimo didn’t last long; she was dumped by the label in 2010 over concerns about her party-girl behavior (which she denied).
None of that dimmed her appeal, though, and Peaches remained a popular member of the rarefied child-of-celebrity models club that includes her sister Pixie, Daisy Lowe, Georgia May Jagger and others.
There’s not much to say that can add sense or comfort to such a sad loss. But Peaches left behind a noteworthy portfolio, some of which can be seen here. May she be at peace.