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A Purr-fect Bra For Every Woman?
Posted by LT Staff | April 1, 2014
Kittens_2

Finally, someone has come up with the perfect solution to common bra-fitting problems: replacing traditional cup sizes with … kittens.

California e-commerce brand True & Co. announced today a new standardized bra-size formula that ranges from Double Fluffy all the way down to Newborn.

And, to help website visitors navigate the new sizing options, True has replaced the standard click-and-point arrow with a kitten head that darts all over the screen and defies you to click its cute little button nose.

This is, of course, an April Fool’s gag from the True & Co. gang, who assure us that “no actual kittens are involved with our fitting process.” Just in case anyone was worried about that.

Kittens_1

And for future reference, marketers who want to dramatically increase the open rate on subscriber e-mails should try True & Co.‘s approach and use the subject line “Kittens are the new bra cups.” Who wouldn’t open that?

Now, if they can only work up a video of the little fuzzballs modeling pieces from their spring line, True might have a viral sensation that will last all year long.

Posted in Lingerie News

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