It boggles my mind that so many people would invest their hard-earned money in a dodgy enterprise like Bitcoin, when there are so many more rewarding ventures out there — like helping to launch a designer lingerie label. Even if it goes bust (excuse the pun), you’re at least left with some spiffy new skivvies to show for your efforts.
As we’ve written about before, a growing number of young designers are turning to crowdfunding sites to get their projects off the ground, and finding success there. One to watch is the Brooklyn newcomer Rachel Rector, who is 5 days and $1,000 away from reaching her Kickstarter goal to launch her eponymous label.
Rachel isn’t entirely new to the business, and followed an interesting path before turning to Kickstarter to raise cash to finance her first big production run.
After getting an art history degree in college, she moved to Portland to study pattern making and sewing while interning for fashion brands. That led to a year-long job at Portland’s Lille Boutique, which is well known for stocking and supporting independent lingerie designers, followed by another gig sewing for Tani Thompson, who runs an Etsy shop called The Handmade Woman that specializes in retro pinup underwear and swimwear.
Last September, Rachel’s first capsule collection won her the Emerging Designer prize at Portland Fashion Week, and in November she moved back to Brooklyn to pursue the dream of creating her own label full-time. Although RR Lingerie is barely off the ground, she participated in the Unmentionable lingerie runway show for PFW last month (above)
Although she talks about a childhood spent “dressed up in vintage slips and costume jewellery”, Rachel brings a very contemporary sensibility to her lingerie range. Sleek color-blocked styles in mesh and fishnet, with an uncommon mix of contrasting hues — how much more modern can you get?
Her made-in-America line includes close-fitting slips, bodysuits and separates that almost pass for swimwear and even a couple of dress/skirt combinations that pair nicely with her coloful, sheer bras. There are at least half a dozen style ranges in RR’s debut collection, each with its own memorable silhouette.
There’s a long list of rewards available to early supporters of Rachel’s Kickstarter campaign, from buttons and nipple covers to private sewing lessons and, of course, a chance to be one of the first customers to wear one of Rachel’s designs.
An appealing new label with a unique look, artisanal craftsmanship and a dedicated designer who has worked hard to get here. Yeah, that’s a good place to invest.
Rachel Rector‘s Kickstarter campaign expires this coming Saturday and still needs a few more backers to reach its target. Check out her campaign, and its very well-made promo video inspired by the French film Amelie.