So you’ve reached that point in your personal style evolution where you’re bored by the sameness of lingerie from mall brands, but you don’t feel worldly enough to jump into the whole 50 Shades thing being pedaled by the high-end labels.
You want to be on-trend but not too far ahead of the curve, and you’re willing to pay $75 for a bra now, which seemed unthinkable a few years ago.
You’re all grown up now, and ready to step into the shoes — and underwear — of all the bold, confident modern women who blazed the trail for you.
You’re the little sisters of the fashion world, flush with your own income and ready to explore new things, searching for yourself in style and love and work and adventure.
If that sounds like you, then L’Agent is probably going to become your favorite new lingerie brand.
L’Agent, created last year by the celebrity designer duo of Penelope and Monica Cruz, is quite literally the little sister of the lingerie world, a youth-oriented diffusion line of the UK-based power label Agent Provocateur.
L’Agent recently unveiled its second seasonal collection and it’s wonderfully varied and filled with personality. By our count there are a whopping 16 style ranges that incorporate a host of familiar references: classic Parisian lace pieces, hints of both vintage nostalgia and sleek, geometric modern looks, and even a few bows and ruffles to create a coquettish look.
For younger women looking to get a start in building a lingerie wardrobe, this is like a how-to guide to finding something that works for you.
L’Agent is also going to make other lingerie brands pay attention, too, if it hasn’t already. This is an exceptionally well executed new brand with a broad reach that appeals to women with many different tastes and inclinations. (FYI, cup sizes now go up to an E, but don’t be surprised if those sell out quickest.)
Everything is pretty and colorful without being juvenile; very feminine but not too “girly”; sexy without being overtly sexual; and with the design allure of much more expensive labels. You’ll see echoes of many other charming industry leaders here, most notably Stella McCartney and Mimi Holliday, but L’Agent pulls it off without seeming like a copycat.
The new collection also gives us a glimpse into the future of the label, which is very much here to stay (barely six months old, it’s already offering a Classics line made up of styles from its debut collection). L’Agent has built an impressive retail presence in both boutiques and department stores and its exclusive partnership with Net-A-Porter provides an unbeatable online shopping destination.
The Cruz sisters appear to have plunged into their design collaboration with AP with gusto and a lingerie aficionado’s appetite for statement style. You can tell they had a barrel of fun doing this, and many of the playful style ranges are named for and meant to reflect the diverse personalities of their friends. (Except the kittenish cobalt-and-fuschia Monica range, shown at the top, which is named for Penelope’s little sis.)
For Agent Provocateur, this is all a very clever strategy. Little sisters grow up, after all, and when they do both AP’s erotic main line and its luxurious premium label Soiree will be there to help them expand their horizons.
Now here’s a look at the style ranges in L’Agent‘s spring 2014 collection.