What will make teenage fashionistas sit up and take notice? How about photos of your grandmother in lingerie?
That seems to be the strategy behind American Apparel‘s newest attention-grabbing advertising campaign, featuring 62-year-old New Yorker Jacky O’Shaughnessy modeling the brand’s underwear.
Dana Seguin spent much of the past two weeks obsessively scrolling through her Facebook and Instagram accounts at the office.
It’s the sort of thing that might get someone fired, but for Seguin, the senior director of marketing for American Eagle‘s lingerie brand Aerie…
Wasn’t it just about this time last year that the whole world was talking about Beyoncé’s leather-and-lace Superbowl outfit?
Some days, like today, it’s impossible to get warm. Icy shivers seem to creep under all your layers, no matter how hard the furnace and space heaters are pumping out hot air.
One of the hottest lingerie gifts during the recent holiday season was also one of the rarest. But it wasn’t a piece of clothing at all.
The annual Aubade lingerie calendar, always coveted by collectors and fashionistas alike, was unusually difficult to find this …