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Surviving Swimwear Season
Posted by Melmira Boutique | June 28, 2013

The time is upon us … the anticipated … the dreaded … SWIMWEAR season!

It’s a time when you are in your most vulnerable state, but also time spent in a swimsuit is when we actualize our ultimate goals in life: happiness in rest and relaxation.

So why is it the most dreaded shopping experience, and how can we change that?

Swimwear is expensive, there is no denying it. Whether you shop at your trusted department store, a local beach resort, or are fitted professionally, it is almost a guarantee that you will be surprised at how pricey your bathing suit will be!

But, why?

Because swimwear is a science. While there are clothing designers who dabble in swimwear, the serious exclusively-swimwear designers take fabric, construction and style very seriously. Designers like Chantelle Levesque (Shan) or Jessika Allen (Jets) have been perfecting the art of swimwear for decades, and are still challenged to improve each and every season. If you imagine quality clothing conforming to a woman’s natural curves, swimwear literally does that too.

So with all these details considered, how will you get yourself into that fitting room? Gone are the days of being overwhelmed with color, style and selection, not to mention poor lighting and uncomfortable fitting rooms.

Instead of window shopping for your favorite color or the latest trend, imagine investing that same time on your body and your confidence. Being fit by an expert, who knows the products by heart, offers a new insight and a different perspective. You are shown options that you may not have even known were possible, and your limits will be tested in a very healthy and constructive way.

Even if swimwear is “not for you”, allow yourself the opportunity to be proven wrong! Giving yourself the time to be properly educated about your body and your options affects your health, confidence and wellness. A good fitting can change the way you carry yourself; it is as if an invisible string is pulling you up as you walk away with a renewed sense of confidence.

If you are considering spending money on a fashionable new beach look, why not invest the time and do it right? Give it a try and seek out a fitting session with a swimwear specialist. You will do more than survive swimwear season — you will celebrate it!

Now, to get you in the mood, here are a few current offerings from some of our favorite fashion-forward swim brands.


Melmira Bra & Swim Boutique is a Toronto lingerie and swimwear salon. Melmira’s staff offers expert bra shopping and fitting advice to Lingerie Talk readers each month.

Posted in Swimwear

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