Although materials and manufacturing have changed dramatically in the last 100 years, the actual construction of the bra hasn’t changed much at all. That’s why I began to research and look at where the future of the bra was heading.
The most basic bra has over 26 components and requires more than 30 stitching operations. Currently in the lingerie industry, consumers accept how bras are constructed, we accept the way we get measured, and we accept the components used in bras.
But maybe we should start to ask if there is another way.
One man to question the conventions of bra design is Nigel Coole, inventor of Slip-It, a new alternative to hook-and-eye closures. Although it’s been used for ages, the hook-and-eye snags on clothes in the washer, can become bent and come undone at inappropriate moments. Coole wants to bring the hook-and-eye into the 21st Century.
It’s exciting to see how the Slip-It works, like two hands linking together. One simple motion is all that’s required to do and undo; yet it locks in place when worn due the tension placed upon it. It’s fully adjustable, moves with your body and can be used on lingerie or swimwear.
I asked Coole to modify one of my bras with his innovation so I could try it first-hand. Indeed, it is easier to do up and take off — no more doing the bra up in front and swiveling it around (a convenience that would be very helpful for elderly women).
What struck me about the Slip-It was that instantly you know whether you are wearing the right bra size. It has been widely reported that 85% of women wear the wrong size bra, which is usually too big in the back.
With the Slip-It fastener is used, when a bra is worn too tight won’t lie flat; and if it’s too loose, the tension won’t be there to hold the bra in place. Could this be a way for women to master a correctly fitted band? Here’s a video that shows how easy it is to use:
It’ll be interesting to see which designers, high streets or manufactures embrace and lead the way with the changes going on the industry. Coole has been trying to interest manufacturers in Slip-It for a couple of years now, and when I spoke to him he seemed to be in a Catch-22: one company said they’d take if the other one did too; but so far no-one has made the jump.
For me, I simply couldn’t wait to try this innovative concept. I wait in hope that the industry is prepared to continually update the bra to protect our natural assets.
For further information about the Slip-It please visit www.coolesolutions.co.uk.