Let’s be honest, we’re all just a little bit sick of Facebook and the relentless pressure to let our circle of fake friends know what we “like”. (If you agree, please remember to hit the “like” button at the bottom of this post!)
Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.
Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.
“People should spend less time behind the screen and more time in bed,” insisted Blush Berlin owner Claudia Kleinert. “Blush asks [you] to show true feelings and emotions, namely in the real and not only the virtual world.”