A lot of strange things washed up on the shores of Long Island after Hurricane Sandy, but who would have imagined this: a mermaid-inspired loungewear collection?
Even better, the made-in-Brooklyn designer label She & Reverie is donating 10% of proceeds from its new collection to help rebuilding efforts on Coney Island, where these images were shot.
She & Reverie is the work of indie designer Quinne Myers, who launched her small debut collection of pretty slip dresses, shorts and crop tops just before Sandy whacked the coast.
Now she’s back with a Spring 2013 capsule collection inspired by “beach kitsch”, mermaids and the shoreline for which she clearly has great fondness.
The collection is called Darling of the Sea and it features soft “lifestyle loungewear” pieces in cotton-candy shades perfect for beach life.
“I love creating little worlds around which I design, and all our capsule collections are designed to immerse you in those worlds,” Quinne told Lingerie Talk.
Still only 24, Quinne works as a freelance designer in the garment district and moved to Brooklyn after studying fashion and textile design at Stephens College in Columbia, MO.
“Studying fashion in the middle of Missouri sounds like a strange choice, but the environment was perfect for me,” she said. “I was always very artistic, and the program at Stephens is very business-based, so it gave me a nice balance.
“I did a few internships and started freelancing when I moved here. When I realized how accessible it is to manufacture apparel here in NYC, I started She and Reverie.”
The label’s name is borrowed from the Jean-Honoré Fragonard painting “Progress of Love: Reverie“, which coincidentally is housed in The Frick in Manhattan.
She & Reverie’s inaugural collection, One For Sorrow, Two For Joy, is currently available via its online webshop.
The Darling of the Sea pieces aren’t online yet, but you can get an early peek at it when S&R holds a pop-up shop, along with other local designers, in New York’s garment district on Dec. 21. The event takes place at the Fashion Center BID offices at 209 West 38th St., beginning at noon.
Here are some more looks from S&R’s lookbook. And I know what you’re thinking … but sadly, model Jacqueline Madey’s mermaid-perfect hair is in fact a wig.