It’s awfully hard to keep track of Fleur of England these days.
The independent luxury label releases a steady stream of new lingerie styles — it’s averaging five new mini-collections each season now — and somehow never repeats itself.
The images above and at the bottom are from Fleur’s stylish new Tiger range, a very contemporary set that combines mesh Lycra, silk, lace and sheer Italian tulle, all in a fall-friendly burnt orange hue. There’s even gold-plated rings in the bra straps to give the look an added touch of glamour.
What’s most remarkable about Tiger is that it’s nothing like the other offerings in Fleur’s latest seasonal collections. Designer/founder Fleur Turner seems as comfortable working with luxurious silks and delicate laces as modern stretch fabrics, and moves easily between conventional European luxury styles and the more fashion-forward contemporary looks you see hear.
In fact, if it weren’t for its name, it might be easy to forget that FOE is a British label. In addition to expanding its catalogue over the past few seasons, Fleur is also expanding around the globe. It’s available in more than a dozen U.S. boutiques and in more than a dozen other countries world-wide.
Fleur’s PR team is keen to draw attention to the label’s expansion, which explains the amusing promo campaign it launched this week.
Every day this week, Fleur will post a “postcard” photo on its blog and Facebook page, showing a set of FOE undies in some far-flung location (that’s Monday’s contest photo above). The first person to identify the city and country will win a free Tiger ensemble. The contest runs until Friday, with a new photo each day. You can post your answers on FB, Twitter or by emailing email@example.com.
Now, if only someone would send in a postcard showing Travelocity‘s globe-trotting garden gnome in some sexy lingerie, this thing could really take off!